WEBSITE REDESIGN SERVICES
Your Website Has Changed. Your Business Probably Has Too.
A website that worked for your business five or ten years ago may no longer reflect who you are, what you offer, or how your customers use the web. ANTmore redesigns existing websites around where your business is today—and where it needs to go next.
MORE THAN A NEW LOOK
A Redesign Should Solve Problems, Not Just Change Colors
Changing fonts, colors and images can make a website look newer. That doesn't necessarily make it a better website.
A successful redesign starts by understanding what isn't working. The problem may be the design, but it could also be navigation, mobile usability, content, performance, search visibility, outdated technology—or a combination of all of them.
ANTmore approaches redesign as a development project, not simply a visual makeover.
The goal isn't to make your old website prettier.
It's to determine what should be kept, what should change, and what the website needs to accomplish now.
WHEN IT'S TIME TO RECONSIDER THE WEBSITE
Your Website May Be Telling You It's Time for a Redesign
Websites rarely become outdated overnight. More often, small limitations accumulate until the site becomes harder to manage, harder to use, or less effective for the business.
MORE THAN A NEW LOOK
A Redesign Should Solve Problems, Not Just Change Colors
Changing fonts, colors and images can make a website look newer. That doesn't necessarily make it a better website.
A successful redesign starts by understanding what isn't working. The problem may be the design, but it could also be navigation, mobile usability, content, performance, search visibility, outdated technology—or a combination of all of them.
ANTmore approaches redesign as a development project, not simply a visual makeover.
The goal isn't to make your old website prettier.
It's to determine what should be kept, what should change, and what the website needs to accomplish now.
WHEN IT'S TIME TO RECONSIDER THE WEBSITE
Your Website May Be Telling You It's Time for a Redesign
Websites rarely become outdated overnight. More often, small limitations accumulate until the site becomes harder to manage, harder to use, or less effective for the business.
MORE THAN A NEW LOOK
A Redesign Should Solve Problems, Not Just Change Colors
Changing fonts, colors and images can make a website look newer. That doesn't necessarily make it a better website.
A successful redesign starts by understanding what isn't working. The problem may be the design, but it could also be navigation, mobile usability, content, performance, search visibility, outdated technology—or a combination of all of them.
ANTmore approaches redesign as a development project, not simply a visual makeover.
The goal isn't to make your old website prettier.
It's to determine what should be kept, what should change, and what the website needs to accomplish now.
WHEN IT'S TIME TO RECONSIDER THE WEBSITE
Your Website May Be Telling You It's Time for a Redesign
Websites rarely become outdated overnight. More often, small limitations accumulate until the site becomes harder to manage, harder to use, or less effective for the business.
Outdated Design
The website no longer represents the quality, personality or direction of your business.
Poor Mobile Experience
Pages that were designed primarily for desktop can become difficult to navigate and use on today's phones and tablets.
Difficult Content Management
Updating basic content shouldn't require fighting with an outdated theme, page builder or fragile website structure.
Slow Performance
Years of plugins, scripts, oversized assets and technical changes can gradually make an otherwise functional website unnecessarily slow.
Weak Search Visibility
Older websites may lack the structure, content and technical foundation needed to compete effectively in search.
The Business Has Outgrown It
New services, audiences, locations, technology or business processes may no longer fit the website that was originally built.
BEFORE WE REBUILD
We Look at More Than the Design
Before deciding what the new website should become, we look at what you already have and where the current site is creating limitations.
Design & User Experience
We evaluate how visitors experience the website—from the first impression through navigation, content discovery and conversion.
Visual hierarchy
Can visitors quickly understand what matters?
Navigation
Can people find what they're looking for?
Mobile usability
Does the experience work naturally across screen sizes?
Calls to action
Is the next step clear?
Content structure
Does the information still reflect the business?
Technology & Search
We also look underneath the design at the technical foundation supporting the website.
Platform and CMS
Is the current technology still appropriate?
Performance
What's slowing the website down?
SEO structure
Can search engines properly understand the site?
Existing URLs
Which URLs and search equity need to be preserved?
Plugins and integrations
What should remain, be replaced or be rebuilt?
REDESIGN DOESN'T MEAN STARTING FROM ZERO
Keep What's Working. Fix What Isn't.
An existing website may contain years of valuable content, search visibility, customer familiarity and functionality. A redesign shouldn't discard those assets without a reason.
We identify what deserves to survive the redesign and what has become an obstacle.
That may mean preserving content and URLs while replacing the design, rebuilding templates while keeping WordPress, restructuring navigation, improving existing functionality, or replacing technology that has reached the end of its useful life.
The right redesign isn't necessarily the biggest rebuild.
It's the one that solves the right problems.
WEBSITE REDESIGN EXPERIENCE
A New WordPress Template for Gilmour Industrial Solutions
ANTmore redesigned the WordPress website template for Gilmour Industrial Solutions, giving the existing site an updated presentation while continuing to work within its WordPress environment.
The project reflects an important part of ANTmore's approach to redesign: not every website needs to be discarded and rebuilt from scratch. Sometimes the right solution is improving the existing foundation.
MORE THAN VISUAL DESIGN
The New Design Still Has to Work
A redesign often uncovers development requirements that weren't obvious when the project began.
Existing functionality may need to be rebuilt. Plugins may need to be replaced. Integrations may need updating. Content structures may need to change. New functionality may need to be developed.
Because ANTmore combines website design with WordPress and custom development experience, those decisions can be addressed as part of the redesign rather than treated as separate problems later.
WordPress Development
Extend or rebuild an existing WordPress website with custom development, integrations and advanced functionality.
Custom WordPress Plugins
Build functionality around requirements that existing plugins can't adequately solve.
SEO & Optimization
Improve the technical, content and search foundation of the redesigned website.
HOW WE APPROACH A REDESIGN
Understand What Exists Before Deciding What Comes Next
01 — Evaluate
Review the existing website, business requirements, content, technology and current limitations.
02 — Plan
Determine what should stay, what should change and how the new website should be structured.
03 — Redesign & Develop
Build the new experience while addressing the design, development and functionality requirements identified during planning.
04 — Launch & Improve
Test the redesigned website, prepare it for launch and continue improving it as the business evolves.
DON'T THROW AWAY WHAT YOU'VE EARNED
A Website Redesign Can Affect Search Visibility
Changing a website's structure without considering search can unintentionally remove pages, break links, change important URLs or eliminate content that already performs well.
SEO should therefore be considered before the redesigned website launches—not added as an afterthought.
When appropriate, we evaluate existing URLs, page structure, metadata, internal links and content so valuable elements of the current website can be carried into the new one.
Redesign the website without blindly resetting its history.
Existing content, URLs and search visibility should inform the redesign whenever they're worth preserving.
READY FOR WHAT'S NEXT?
Has Your Website Fallen Behind Your Business?
Tell us what's no longer working. We'll start by understanding the problems with the current website and what you need the next version to accomplish.