HIGHER EDUCATION · WEB DEVELOPMENT
University of Rochester
WordPress Development & Digital Advancement
Supporting university and medical center websites, fundraising initiatives, email communications, and internal digital tools through WordPress development, CMS management, and technical collaboration.
PROJECT OVERVIEW
Supporting Digital Advancement at the University of Rochester
From March 2017 through July 2019, I worked with the University of Rochester's Advancement department, supporting websites and digital fundraising initiatives across the University and Medical Center.
My responsibilities included WordPress development and maintenance, fundraising landing pages, email communications, stakeholder reporting, user training, and technical troubleshooting.
The work involved more than 20 WordPress websites, along with Blackbaud, iModules, SharePoint, and other university web platforms.
PROJECT DETAILS
Organization
University of Rochester
Role
Web Analyst & Programmer / Contractor
Primary Engagement
March 2017 – July 2019
Industry
Higher Education & Healthcare
Platforms
WordPress, Blackbaud, iModules, SharePoint
Scope
20+ WordPress Websites
THE CHALLENGE
Supporting a Complex University Digital Environment
University Advancement relied on multiple websites, fundraising platforms, email tools, and internal systems to support its digital initiatives. Maintaining these resources required consistent content updates, technical support, and coordination across departments.
Multiple Websites & CMS Platforms
Supporting more than 20 WordPress websites alongside other university web platforms.
Fundraising Campaign Demands
Managing event landing pages, content revisions, technical requests, and stakeholder reporting.
Digital Communications
Maintaining email solicitation templates and ensuring they displayed consistently across email clients.
Departmental Coordination & Support
Responding to user questions, troubleshooting technical problems, and supporting internal collaboration tools.
OUR SOLUTION
Developing and Supporting University Advancement's Digital Platforms
Through web development, CMS administration, digital fundraising support, and technical collaboration, helped maintain and improve the systems used by University Advancement and its stakeholders.
01
WordPress Development
Developed, updated, and maintained more than 20 WordPress websites using Visual Composer and custom functionality.
02
Digital Fundraising
Built and supported fundraising landing pages using WordPress and Blackbaud.
03
Email Development
Created iModules email templates and tested rendering across email clients using Litmus.
04
SharePoint & Internal Tools
Supported SharePoint intranet content and internal digital resources.
05
Training & Technical Support
Trained users, troubleshot technical problems, and assisted stakeholders with website updates.
06
Reporting & Collaboration
Prepared fundraising reports and coordinated with teams on digital projects and technical requests.
PROJECT GALLERY
University Advancement Websites & Digital Projects
A selection of University of Rochester websites and digital platforms I helped develop, maintain, and support through my work with University Advancement.
Ever Better — Celebration of Scholarships
Scholarship storytelling, digital engagement, and University Advancement communications.
University Advancement
University fundraising campaigns, donor engagement, featured stories, and digital communications.
Rochester Loyal
Annual giving recognition and online engagement for University of Rochester supporters.
George Eastman Circle Newsletter
Digital newsletters and communications for University of Rochester donors and supporters.
University Endowment
Digital presentation of endowment information, institutional priorities, and the role of endowed giving.
Alumni Benefits
Online alumni resources, services, and engagement opportunities for the University of Rochester community.
ILLUSTRATIVE PROJECT VISUALIZATION
University of Rochester — Digital Advancement
Supporting University Advancement's digital presence through WordPress development, fundraising landing pages, website maintenance, and integration with university giving platforms.
This work included supporting more than 20 WordPress websites, creating fundraising event pages with WordPress and Blackbaud, and collaborating with university departments on content updates, technical requests, and digital communications.
PROJECT OUTCOMES
Supporting University Advancement at Scale
From maintaining university websites to supporting fundraising events and digital communications, this engagement combined hands-on development with ongoing technical and stakeholder support.
20+
WordPress Websites
Developed, updated, and supported
4
Core Platforms
WordPress, Blackbaud, iModules, SharePoint
2017–19
Advancement Engagement
March 2017 – July 2019
Key Contributions
Fundraising Website Support
Built and maintained fundraising event landing pages for university and medical center initiatives.
Digital Email Communications
Created iModules email solicitation templates and tested their compatibility using Litmus.
Internal Platform Support
Assisted with the Advancement SharePoint intranet and ongoing departmental digital resources.
Training & Collaboration
Supported website users, resolved technical issues, and provided fundraising reports to stakeholders.
LET'S WORK TOGETHER
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