FEATURED PROJECT / ECOMMERCE
Smash It Sports.
Custom WordPress & WooCommerce Development.
A closer look at the technical development, custom functionality, and integrations behind the Smash It Sports ecommerce project.
THE PROJECT
Development Beyond a Standard Online Store
Smash It Sports is a sporting goods ecommerce business with website requirements extending beyond standard online shopping functionality.
ANTmore's involvement included WordPress and WooCommerce development, custom functionality, technical integrations, and website optimization work to support the business's evolving needs.
PROJECT DETAILS
CLIENT
Smash It Sports
INDUSTRY
Sporting Goods / Ecommerce
PLATFORM
WordPress / WooCommerce
SERVICES
Custom Development, Plugins, Integrations, SEO
THE CHALLENGE
More Than an Out-of-the-Box Ecommerce Website
A specialized online retail business needs a website that supports more than product listings and checkout. Custom functionality, dependable integrations, and a maintainable WordPress environment all contribute to a stronger ecommerce foundation.
Custom Functionality
Supporting business-specific requirements that standard WooCommerce features may not address on their own.
System Integrations
Coordinating ecommerce functionality with external services and technical processes.
Performance & Maintainability
Balancing site functionality, search visibility, and ongoing maintainability as business needs evolve.
Our Solution
WordPress & WooCommerce Development Across Multiple Ecommerce Brands
From 2019 through 2023, I worked as a Programmer and SEO Marketing Expert for Smash It Sports, developing and supporting WordPress and WooCommerce websites across its portfolio of sporting goods and apparel brands.
My responsibilities combined custom plugin development, ecommerce integrations, search engine optimization, and ongoing website support. The work extended beyond the primary Smash It Sports storefront to associated brands and wholesale websites.
01
Custom WordPress & WooCommerce Development
Developed custom WordPress plugins to extend WooCommerce and Yoast SEO functionality, using webhooks, WordPress hooks, and API integrations to support specialized website requirements.
02
Multi-Brand Ecommerce Development
Created, updated, and maintained ecommerce websites for Smash It Sports and associated brands, including Anarchy Bats, Kelly's Ultimate Sports, Viper Equipment, Overcome Average Apparel, and Smash It Sports Canada, along with their wholesale websites.
03
SEO Strategy & Digital Marketing
Developed and implemented search engine optimization strategies, supported social media marketing, created promotional graphics, and optimized YouTube content using VidIQ to improve search visibility and audience engagement.
THE PROJECT GALLERY
Multiple Brands. One Ecommerce Ecosystem.
During my tenure at Smash It Sports, I developed and supported WordPress and WooCommerce websites across multiple sporting goods and apparel brands. These screenshots showcase examples of the original ecommerce storefronts and branded websites before the company's subsequent transition to Shopify.
Smash It Sports
Original WordPress and WooCommerce ecommerce storefront.
Anarchy Bats
WordPress and WooCommerce development and website support.
Kelly's Ultimate Sports
Branded sporting goods ecommerce website development and maintenance.
Overcome Average Apparel
Apparel ecommerce storefront development and support.
Smash It Sports Canada
Canadian ecommerce storefront development and support.
Viper Equipment
Branded ecommerce website development and maintenance.
Overcome Average Beta Site
WordPress and WooCommerce development and website concept for the new OA look.
Portfolio screenshots represent original WordPress and WooCommerce implementations from 2019–2023. The websites may have changed platforms, designs, or ownership of development responsibilities since that period.
PROJECT OUTCOMES
Technical Development. Measurable Business Impact.
My work with Smash It Sports combined custom WordPress and WooCommerce development, search engine optimization, and ongoing support for multiple ecommerce brands. The engagement included measurable revenue and audience growth alongside improvements to the company's digital infrastructure.
$5 Million
Reported Revenue Growth
Revenue increase during the 2019 SEO implementation period, as reported in my résumé.
+3,000
YouTube Subscriber Growth
Grew the company's YouTube audience by approximately 3,000 subscribers during my tenure. Responsibilities included video SEO using VidIQ, publishing and optimizing videos, and developing end-screen templates.
Custom Ecommerce Functionality
WordPress plugins extending WooCommerce and Yoast SEO with hooks, webhooks, and APIs.
Multi-Brand Website Development
Created, updated, and supported websites for Smash It Sports and associated brands, including Anarchy Bats, Kelly's Ultimate Sports, Viper Equipment, Overcome Average Apparel, and Smash It Sports Canada, along with wholesale ecommerce properties.
Results and accomplishments reflect professional experience documented during the 2019–2023 Smash It Sports engagement. Historical websites and performance figures may not represent current operations.
LET'S BUILD SOMETHING BETTER
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